If you are old, you may remember TV ads like this:
As I watched that old ad, I swear one of the voices is Paul Frees, famous as the voice of the Ghost Host at Disney’s Haunted Mansion rides, as well as voices in their Pirates of the Caribbean ride, the voice of the the Pillsbury Doughboy, the voice of Boris from Rocky and Bullwinkle, and voice of the original Star Wars trailer, and much, much more.
But I digress.
This ad came to mind when I was checking “how many clicks does it take” to get to the needed information. I had left Adventureland out since they are in a different category. You can’t buy a ticket just to go to the haunted houses — you buy a ticket to Adventureland (rides, food shops, etc.) and in the evening they open the haunted houses. But, for fairness, I wanted to see how their website stacked up:
Adventureland spot check is done. First, the address question: adventurelandresort.com just redirects to adventurelandpark.com — that’s the live homepage.
Phantom Fall Fest scorecard:
- Where: 0 clicks — homepage footer: 3200 Adventureland Drive, Altoona
- When: 2 clicks for dates + opening times, 3 for the full picture — event page gives Sept 26–Oct 31, weekends, Fri opens 6pm, Sat/Sun noon; but the closing time (10pm) only appears on the separate Calendar & Hours page
- How much: 2 clicks, with a catch — event page shows “starting at $39.99” next to a struck-through $69.99, but the real per-date prices ($47.99 today, $39.99 Sun/Fri) only appear inside the separate ticket-store date picker. And the site never uses the word “gate” — that $69.99 is only a discount anchor, so a visitor has to infer it’s the gate price. That confirms the caution on your page’s gate wording
- What: 2 clicks — event page + FAQ: 5 haunted houses, 4 scare zones, daytime family fun, ticket includes the whole park
- Who: 1 click, but buried — no company name on any consumer page; only the footer Terms of Use names Herschend Family Entertainment as the operator
Core total: 5 clicks for complete answers — which would slot it between Zombie Hollow/Sleepy Hollow (3) and Slaughterhouse (7) in the main ranking. Event discovery itself is easy (it’s the homepage hero banner), but the pricing is layered and the hours are split across pages, plus the calendar widget failed to load on the first try.
So the pattern holds: even a big corporate park site makes you work for the two things visitors care about most — the real price for their date, and what time the place actually closes.
And now we know.
Have a great weekend, folks!